Conexus Indiana Launches Online Campaign to Showcase Careers, Battle Workforce Shortages In Manufacturing and Logistics

NEWS RELEASE (PDF)
Contact: Chris Watts, Central Indiana Corporate Partnership/Conexus Indiana
Phone: 317.464-2237 E-mail: cwatts@cincorp.com

Conexus Indiana launches online campaign to showcase careers, battle
workforce shortages in manufacturing and logistics

DreamItDoItIndiana.com steers young people towards education and training programs

(INDIANAPOLIS, May 6, 2010) Indiana’s manufacturing and logistics industries have become increasingly
high-tech – and so are the tools being used to showcase jobs in these sectors . Conexus Indiana today
announced the formal launch of DreamItDoItIndiana.com, an interactive, multimedia, youth-oriented
website and social media network designed to highlight manufacturing and logistics careers and the
education and training programs necessary to pursue them.

The online campaign is the centerpiece of Conexus’ ‘Dream It. Do It.’ campaign, a broad marketing effort to
attract more young Hoosiers into the manufacturing and logistics fields. One of every five Hoosiers are
employed by these industries, but the trend of Baby Boomer retirements is creating a shortage of qualified
applicants for firms involved in electric vehicles and other clean technologies, medical manufacturing,
aerospace, supply chain management, and many other high-growth areas.

“We’re working to connect the most tech-savvy generation in history with high-tech jobs here in Indiana,”
said Steve Dwyer, President & CEO of Conexus Indiana. “It’s clear that the web is the best vehicle to
capture the imaginations of our young people with these careers, and encourage them to take the first
steps towards getting the education they need.”

DreamItDoItIndiana.com allows visitors to explore careers through a series of ‘micro-sites,’ like ‘Dream It
Green’ (focused on green manufacturing and logistics careers in areas like electric vehicles and renewable
energy) and ‘Make It Your Own’ (which offers hands-on challenges to gauge the problem-solving and
technical aptitudes needed for today’s industrial careers).

Visitors create personal accounts that encourage them to solve animated challenges, watch videos and
receive more information. The goal is to engage young people, connect them with specific information
about careers and educational opportunities, and enroll them in industry-endorsed programs of study.

Most advanced manufacturing and logistics job openings today require post-high school education, either
technical training or an associate degree. Conexus is working with both secondary and post-secondary
educational partners to create manufacturing and logistics programs that meet the needs of industry. The
initiative has reached out to area high schools, and is in the process of creating a high school-level
curriculum that will help prepare students for more advanced training after graduation.

“A high school diploma by itself just doesn’t cut it anymore,” continued Dwyer. “Manufacturers and
logistics companies need employees with high-tech skills; ideally, that means taking the right classes in high
school and getting into the right programs after graduation.”

To put visitors on this path, DreamItDoItIndiana.com features ‘webisodes’ highlighting specific Indiana
companies as well as ‘Hot Jobs’ videos profiling in-demand careers like engineering and electronics
technicians, inventory control specialists and quality systems associates.

The Indianapolis headquarters of EnerDel, the premier U.S. manufacturer of advanced lithium-ion batteries
for electric vehicles, is featured on the ‘Dream It Green’ microsite. The company is creating 1,400 new
green manufacturing jobs at facilities across Central Indiana.

“We’re pleased to showcase EnerDel on the Dream It. Do It. website, and believe wholeheartedly in its
mission,” said Rick Stanley, EnerDel’s President. “As we expand our high-tech manufacturing operations,
we’ll be hiring hundreds of new workers. It’s important that we find employees with the right technical,
interpersonal, and problem solving skills. The Dream It. Do It. campaign is helping attract and educate the
skilled workforce that’s critical to our success.”

For young people, DreamItDoItIndiana.com offers a simple message: Interesting, challenging careers in
advanced manufacturing and logistics are available in Indiana – jobs that have more to do with new
technologies and thinking on your feet than standing on an assembly line. It’s a message that educators
believe will resonate with these potential employees.

“In today’s economy, it’s never too early to start students thinking about career choices,” said Gary Wynn, a
technology instructor at Greenfield-Central High School who is serving as the Conexus ‘champion’ for the
Greenfield-Central school district. “Conexus is doing a great service by building bridges between high
schools, higher education and industry – showing students the opportunities that exist is the first step, and
this site does a great job of that.”

The site was officially unveiled at a late morning event at Decatur Central High School in Indianapolis which
has recently undergone significant construction to create technology labs to fully prepare students for the
high tech jobs targeted by the Dream it. Do it. initiative. Dream It. Do It. is led by Conexus’ Vice-President
of Workforce and Education Claudia Cummings – please visit DreamItDoItIndiana.com to learn more.

Launched by the Central Indiana Corporate Partnership, Conexus Indiana is the state’s advanced
manufacturing and logistics initiative, dedicated to making Indiana a global leader in high-growth, high-tech
industries. Conexus is focused on strategic priorities like workforce development, creating new industry
partnerships and marketing our competitive advantages.

For more information about Conexus Indiana, please visit http://www.conexusindiana.com.